Her extensive background in media, messaging and content creation is firmly rooted in her background that incorporates skills honed in several industries: communications, fashion, publishing, television, radio and digital media. In the communications industry she has served as corporate public relations director and spokesperson for a major publishing company with interests in business and bilingual publications, major entertainment events, televised programs, internet media properties and licensed brands. During her tenure, Adams developed and executed campaigns to increase brand recognition, and other corporate products and services to drive advertiser and consumer interest.

As a journalist, Adams has served as editorial director of
a magazine; and she writes a weekly column and hosts a weekly radio program that airs in two major markets. Her role as an executive producer began when she created, wrote, hosted and marketed a television pilot, which featured the latest trends in fitness, beauty, fashion and lifestyle in a magazine format.