Dr. Hersh Shefrin – Financial Expert

This week on TALK! with AUDREY: Leading behavioral finance expert DR. HERSH SHEFRIN, joins me to provide tips to help you keep your money and financial goals on track over the holidays.

The holiday season is the heaviest purchasing period of the year, and it can be an exciting, yet overwhelming time for many families. According to a new survey from Chase, just four in ten Americans are looking forward to holiday gift shopping this season. Dr. Hersh Shefrinis a leading figure in the field of behavioral finance and author of Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing published by Harvard Business School Press. BG&F was the top recommendation on the J.P. Morgan Private Banking 2003 Summer Reading List.