Millennials VS. Boomers: Analyzing Consumer Shopping Behavior

When making purchases both large and small, today’s American consumer is looking beyond product price and quality. They’re also taking into account what a brand says, what it does and what it stands for, and ultimately buying from companies that have a strong purpose that aligns with their personal values and beliefs.

Accenture Strategy’s latest Global Consumer Pulse Research surveyed nearly 8,000 American consumers to gauge their expectations of brands and companies today. My guest is senior managing director at Accenture Strategy, Bill Theofilou.

Download episode here

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

LISTEN TO TALK! WITH AUDREY RADIO SHOW ON THE FOLLOWING STATIONS

LISTEN TO THE PODCAST ON:

Shopping Basket

SIGN UP TO RECEIVE THE LATEST UPDATES FROM TALK! WITH AUDREY

Subscribe to
TALK! with AUDREY's Newsletter

FOLLOW US ON SOCIAL!