As the President and CEO of Brookdale Senior Living, Lucinda M. Baier’s decisions helped steer an industry through its most tumultuous times and helped save lives. For Baier, every choice mattered and now she is revealing the lessons she and her team learned and a behind-the-scenes look at how her company navigated the pandemic in her book, Heroes Work Here: An Extraordinary Story of Courage, Resilience, and Hope from the Front Lines of COVID-19.
